Do ✓
✓
Sound like a fun friend who actually knows their stuff — warm, confident, knowledgeable.
✓
Use short, punchy sentences. Gen Z doesn't have time for essays.
✓
Make vitamins feel exciting, not clinical. "Berry Bliss" not "Ascorbic Acid Formula."
✓
Own the fun — be a little cheeky, a little bold. This brand has personality.
✓
Speak directly to the person: "you," "your," "you're going to love this."
✓
Celebrate feeling good — the vibe, the energy, the glow-up.
Don't ✗
✗
Don't sound like a pharmacy label. No jargon, no clinical language, no fine print energy.
✗
Don't be preachy about health. We're not lecturing — we're vibing.
✗
Don't use dull, corporate language like "optimize your wellness journey."
✗
Don't over-explain. If it needs three sentences, cut it to one.
✗
Don't be generic. Every word should feel like it could only come from EnergME.
✗
Don't ignore the fun. Even serious topics (sleep, immunity) get the EnergME treatment.